As important as they may be, some issues just don’t generate a lot of media interest. They’re too complex to explain, perhaps. Or maybe they’d rub advertisers the wrong way.
Sometimes it’s both, as USPR Sacramento member Heather Atherton found out, trying to get coverage of her client’s law practice representing homeowners in mortgage disputes with banks.
The holidays have always been my favorite time of year. Everyone seems to be in a better mood. Places – and people – are more festive, dressed up in their finest. Everywhere you go, there’s an energy that just doesn’t happen during other months.
This year? I’m just not feeling it. I’m going to blame working from home. Honestly, how does one prioritize work and clients amid so many holiday distractions?
Today, there is little doubt that personal time has gone the way of 8-track tapes and transistor radios. What you do on vacation, after work hours, even in the privacy of your own home, are no longer solely private matters. Thanks to technology and social media, there’s nowhere to hide. Right or wrong, that is the new reality.
Yet the more we all rely on emoticons and emoji, the more we have to wonder if content even matters anymore. Why take care with tone and structure when we have abbreviations and graphics to explain what we really meant, anyway? If our eyes skip ahead to the emoticons to see the intent of the content, then what’s next for text? What’s the future hold for those who believe content can be more than filler.
“[We] got on our knees and asked the Lord no matter what the verdict [is]…don’t riot,” said the Rev. Rodney Maiden, who has been the senior pastor of Providence Baptist Church on Cleveland’s southeast side for the past 35 years.
It seems like news is breaking faster at Twitter than Twitter can Tweet. At least that seems to be the case as tech writers, users and fans of the messaging software seem to have beaten Twitter at its own game by announcing this past Thursday that Twitter is doing away with it’s 140-character limit for direct messages before the tech giant had a chance to roll out a formal announcement.
In my 35 years in Public Relations, I’ve come to realize that PR is not something you DO. Rather, I believe Public Relations are something you HAVE. And the type of Public Relations you HAVE fall under three simple categories: GOOD, BAD and INDIFFERENT.
There seems to be a lot of talk floating around that “news releases are dead” and “PR doesn’t matter anymore.” Let’s be clear – that’s ridiculous. In fact, the importance of effective communications has never been more critical.
We are a national network of communications professionals that can design, implement and manage national branding, messaging, product launches and initiatives. And today, we begin to tell our story, promote our members and advertise our national network on national platforms.
