With the Samsung Galaxy Note 7 debacle, maybe it's time to resurrect an old buzzword and reconsider a new one. USPR member Michael Blumfield writes about how marketers might start thinking about injecting references to "quality" in their messaging and pull back on "innovation" in this article for The Marketing Scope. Spend a few minutes reading it – you might, like Bob Schiers, get some ideas about how your clients could benefit from this shift in emphasis.
http://www.themarketingscope.com/innovation-vs-quality-samsung-galaxy-note-7-disaster/