Thinking you need to collaborate with a PR Agency? REID HOFFMAN knows a thing or two about connecting and collaborating. After all, he co-founded LinkedIn, invested early in PayPal, Microsoft and OpenAI, and he authored NYT & WSJ Bestseller The Alliance: Managing Talent in the Networked Age.
“No matter how brilliant your mind or strategy,” Hoffman says, “if you’re playing a solo game, you’ll always lose out to a team.”
If your organization needs to roll out marketing/PR/multimedia campaigns with great concepts, lots of moving parts and/or high-stakes audiences in multiple markets, don’t play a solo game. Instead, consider building a temporary team.
Maintaining a deep bench with all the skills, experience and tools you need in the right location(s) all the time gets expensive. Or, if you have a small staff, they may burn out or get stale if you don’t inject new expertise and energy along the way.
Imagine not having to hire, train, directly compensate or, when the need arises, cut staff. Instead, you hand off the parts of your marketing efforts your team can’t do and/or invite temporary teammates in to collaborate with fresh ideas, then watch the results roll in.
BUILD YOUR BENCH TEMPORARILY … Working with a network of independently owned PR agencies can expand your team’s capabilities when you need to beef up your bench and allow you to stay lean and laser focused otherwise.
Enter UNITED STATES PUBLIC RELATIONS Network (USPR). Since USPR’s founding in 2017, member firms have planned and managed world-record-breaking events, coordinated media tours for spokespeople, celebrities and top executives, led national and international marketing campaigns, consistently landing stories for USPR clients in some of the world’s most influential traditional news outlets and promising new channels.
By 2024, the original USPR founders felt ready to pass the baton to the next generation. By then, CHRIS KUBAN, founder and CEO of Chemistry PR & Multimedia in St. Louis, MO, had witnessed the results and ROI of USPR firsthand, so he purchased the network, eager to build on the founders’ legacy with expanded multimedia capabilities for telling memorable business stories in new, visual ways.
Kuban says, “Together, USPR Network members offer strategic access to all traditional and emerging platforms to help clients launch, manage and amplify the messages that matter to them. Each member runs an independent agency that partners with fellow member agencies to provide local expertise with international reach. Clients don’t have to deal with long-term contracts. They don’t have to vet agencies in multiple markets. They pay only one agency invoice. They love that!”
USPR’s MISSION: To form and foster an exclusive network of the brightest public relations professionals in the world, each bringing their unique expertise, energy and geography to launch campaigns, amplify messages and solve client problems together.
POST-IT BRANDS “At Post-it® Brand, we believe that when we collaborate with other people, we can share ideas, get inspired and get rid of what doesn’t work – and it seems so much easier than when we’re all on our own. Not only that, but sometimes, mutual passion can help create truly revolutionary work. We never know when the partnerships we form will spark ideas that go on to change the world.”
AMY POEHLER “Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.” They’re not wrong. If you want to do “revolutionary work” with “a group of passionate people who challenge and inspire you,” USPR members stand ready to change your life
Click HERE to explore USPR Member/Chemistry capabilities.
Click HERE to request a call or meeting.
